He added: “The party that promised to scrap the council tax over 15 years ago is once more forcing councils to increase council tax rates to fill the financial black hole that the SNP created. Mark Griffin, the Labour MSP, said the policy, if implemented, would become Mr Yousaf’s “Liz Truss moment”. A working group set up by the SNP is proposing a consultation on the plans. Those living in less expensive homes, in the bottom four bands based on 1991 prices, would not see their multiplier change. An estimate based on a similar change this time could see councils able to raise an additional £177 million.” “This would result in additional revenue to councils, as was the case in 2017. The paper adds: “Changing multipliers is a quick means to shift the burden of council tax toward those who can afford to pay their fair share. Those in Band E would see bills rise by 7.5 per cent, rising to 12.5 per cent for Band F, 17.5 per cent for Band G, and 22.5 per cent for Band H, the most expensive homes.Īverage bills would rise by between £127 and £741, before annual across the board rises normally imposed by councils. Under the plans, in a leaked document obtained by The Daily Record, around one in four Scottish households, roughly 700,000 properties, would be hit by the rises. “It’s outrageous and wrong that they should be asked to fill the huge black hole in council finances caused by year after year of chronic underfunding of local authorities by the SNP government.” “These brutal proposals will strike terror in the hearts of Scots householders – particularly against the backdrop of a global cost-of-living crisis,” Miles Briggs, the Scottish Tory MSP, said. SNP tax policy has been blamed for sluggish growth north of the border, amid warnings that Scotland is proving less attractive to high earners. Mr Yousaf has vowed to continue with Nicola Sturgeon’s “progressive” taxation policy, and is also considering increasing income tax further. Higher earning Scots already pay far more income tax than they would if they lived elsewhere in the UK, with those on a salary of £50,000 paying £1,552 more, rising to £2,606 for those earning £100,000. The plans to change the “multiplier” for council tax bills would see those in the top four of eight bands see bills rise by between 7.5 per cent and 22.5 per cent. Under proposals branded “brutal” by the Scottish Tories, SNP ministers and council chiefs are considering steep rises for those living in more expensive properties. DeSantis Breindel conducted research with stakeholders, including current and prospective clients, to uncover market opportunities addressed with the enhanced brand, according to HALO executives.Wealthy Scots are facing a new council tax raid after it emerged Humza Yousaf is planning to hike bills by almost 25 per cent. HALO retained DeSantis Breindel, a B2B brand consultancy based in New York City, to help develop the new strategic branding approach. “Our new brand story is focused on the value we provide in unlocking highly engaging experiences for our clients’ brands.” “This rebrand highlights the availability to HALO account executives of more robust selling tools that speak directly to the range of solutions we provide to help customers break through and achieve their business goals,” said HALO Senior Vice President of Marketing Jeffrey Wurtzel. ![]() Based on 2019 North American promo revenue of $787 million, HALO ranked second on Counselor’s most recent list of the largest distributors in the industry. HALO’s five-year average annual growth rate through 2019 was 25%. “We have experienced exponential growth the past several years as a result of our investment in these increasingly more sophisticated service offerings,” said Simon. ![]() HALO’s solutions include promotional products, uniform programs and recognition/incentive solutions, all backed by technology capabilities that the firm said provide an advantage to its sales force and end-buyers. “Our redesign and the powerful messaging associated with it will allow us to better articulate the extensive client capabilities and solutions we offer,” said HALO CEO Marc Simon, a member of Counselor’s Power 50 list of the industry’s most influential people. HALO has incorporated the brand messaging into its vision and values. The Sterling, IL-headquartered firm said the new brand affects “all touchpoints,” including a new logo and enhanced marketing/sales tools, digital platforms, social media presence and direct mail. ![]() HALO Branded Solutions (asi/356000) held a company-wide virtual webinar on May 7 to announce the new brand. The second-largest distributor in the North American promotional products industry said it has stepped up its branding game through a rebrand that executives believe articulates the company’s vibrancy and broad range of solutions.
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