Perhaps it’s time to consider reducing the number of iPhones to just three per year. If not, Apple may have to consider that the number of different iPhones available is becoming a problem. With a super-high-end Ultra handset pushing up prices at the flagship end, a modest $50 price cut for a product that inherits a bunch of 2022 Pro features could make all the difference. Which route will Apple take this coming fall? It’s pure speculation, but it seems a combination of all three could jumpstart Plus sales in 2023. 299.99 Screenshots Final Cut Pro combines revolutionary video editing with powerful media organisation and incredible performance to let you create at the speed of thought. This is essentially the long-running rumor of an iPhone 15 Ultra without the U-word, though the translation is a little bit ambiguous here. The only problem with this is that a price cut of $100 would make the Plus model the same price as the regular iPhone, meaning that the regular model of the iPhone 15 would need a similar reduction - and that might be too much for Apple to swallow.įinally, there’s mention of making the iPhone 15 Pro Max more premium (and, therefore, expensive) which would have the knock-on effect of making the cheaper, big-screen iPhone more appealing by comparison. That's not something Apple would be especially happy about, but it would undoubtedly make the phone more appealing. The second option is a price cut for the iPhone 15 Plus. There’s talk of the 48MP camera coming to the cheaper iPhone models, too. The first is to actively reduce the differences between Pro and non-Pro iPhones, and we’ve already heard that Dynamic Island will appear across all handsets in 2023, reducing the aesthetic differences. The Naver post claims that there are three remedies that Apple is weighing up.
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